Online Seminar by Gizem Yalçın

November 11, 2022 @ 4:00 pm – 5:00 pm
İpek Kamoy
+90(312) 2901276
Online Seminar by Gizem Yalçın
To Delegate, or Not to Delegate: Consumers Prefer to Delegate Decisions to Algorithms (vs. Humans)
by Gizem Yalçın
The University of Texas at Austin

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Meeting ID: 683 469 0808


Advancements in Artificial Intelligence (AI) technology have allowed companies to adopt algorithms in many tasks, including decision delegation. In contrast with the existing work that mainly shows consumers’ aversion to algorithms, we examine and identify a situation in which consumers consistently prefer algorithms to humans, namely decision delegation. Five studies reveal that consumers are more likely to delegate their work to an algorithm rather than a human because delegating work to humans (vs. algorithms) elicits greater concerns about impression management.