Turquality Executive Development Program

TURQUALITY® is a state-funded brand-building support program with an objective of creating 10 world brands.  It is designed to provide various supports to elevate companies to the level of international benchmarks and to create strong brands with higher value-added and more market share.   TURQUALITY® focuses on the companies who have a strong brand-building possibility to develop a common understanding among the different levels of managers in the company to create strong brand image.

TURQUALITY® Executive Development Program is designed to create a common ground among participating companies’ executives about global marketing strategies and contemporary management practices.  The program aims  to create a synergy among TURQUALITY® companies and to deepen executives’ practical experiences with prominent academicians in their field.

Duration of the program is 22 weeks, that is 44 days and 352 hours.  Lectures take place on Fridays and Saturdays between 9:30 and 16:30.   Participants who successfully complete the program are rewarded with a certificate at the end of the program.  The program has 28 subjects grouped as Management and Organisation Module, Operation and Supply Chain Module, Finance – Accounting Module and Marketing Module.

Bilkent University, Faculty of Business Administration has joined the TURQUALITY® Executive Development Program in 2014 and hosted 196 participants from 34 different companies since then.

Management And Organization Module

  • Orientation & Introduction To Case Study
  • Project Management & Planning
  • Management And Organisation Design
  • Change Management
  • Organisational Behaviour And Hr Management
  • Strategic Management
  • Sales Management
  • Corporate Social Responsibility And Sustainability
  • New Competition Areas

Operation And Supply Chain Module

  • Operation And Process Management
  • Data Based Decision Making For Managers
  • Procurement Management And Negotiation Skills

Finance – Accounting Module

  • Accounting
  • Pricing
  • Macroeconomics
  • Microeconomics
  • Financial Management

Marketing Module

  • Strategic Marketing
  • Market Research
  • Digital Marketing
  • Integrated Marketing Communication
  • International Marketing
  • Retail Management
  • Distribution And Channel Management
  • New Product Development
  • Strategic Side of Technology and Usage of It