“Sustainability transitions: Learnings from demand and supply side perspectives”
by Emrah Karakaya
KTH Royal Institute of Technology – Industrial Economics and Management
How do innovations diffuse in societies and organizations? How do sustainability transitions of industries happen? In order to shed some lights on these fundamental questions, this seminar aims at bringing insights from different theoretical perspectives. To do so, first, the seminar provides a brief overview of diffusion of innovations theory (Hägerstrand 1967; Rogers 1962), which is a demand-side perspective, and technological innovation systems approach (Carlsson and Stankiewicz 1991; Hekkert et al. 2007), which has a supply-side focus. Second, it discusses two distinct empirical cases. The first case focuses on the diffusion of solar photovoltaic systems among households in Germany while the second case explains the story of a hydrogen based technology in iron and steel industry in Sweden. By doing so, the seminar tries to create an opportunity the discuss the dynamics behind transitions towards more sustainable production and consumption.