The objective of our marketing graduate programs is to train intellectually curious individuals in the craft of marketing scholarship. We seek to produce graduates who have the ability and motivation to conduct important, meaningful and impactful research and take positions in leading universities in Turkey and abroad. The program off ers students a broad background in social sciences and in-depth specialization in a particular area of marketing, such as consumer culture theory, consumer decision making, marketing strategy or social marketing.

Our Marketing Ph.D. program integrates a solid analytical training with a scholarly theoretical emphasis. The program is based on four pillars: strong analytics, strong theory, sound research skills, and international experience. International experience entails activities such as a semester or a year abroad and international seminars or conferences at Bilkent and elsewhere and helps future academics get acquainted with the global nature of scholarship and research.

Marketing MS program is also research-focused and aims to equip students with an in-depth knowledge of marketing theory and research for their future careers. Upon completion of the program individuals can continue their education in a marketing Ph.D. program or seek marketing-related positions in companies.

Faculty: Barış Depecik, Ahmet Ekici, Güliz Ger, Destan Kandemir.

Ph.D. dissertations and places of current employment

KARABABA, Eminegül. Origins of a Coznsumer Culture in an Early Modern Context: Ottoman Bursa.
Supervisor: Dr. Güliz Ger. June 2006.
Associate Professor at Middle East Technical University.

YENİCİOĞLU, Mehmet Baskın. Consumers and Their Brands: Acting Out Personal Mythologies in a ‘Global’ Brand Community.
Supervisor: Dr. Güliz Ger. September 2006.
Assistant Professor at Bilgi University.

KASNAKOĞLU TARI, Berna. Exploring Local and Global Ideals of Beauty in Turkey: Discourses and Practices of Plastic Surgery Patients and Physicians.
Supervisor: Dr. Özlem Sandıkçı. Co-Supervisor: Dr. Ahmet Ekici. July 2008.
Assistant Professor at TOBB University.

ÇEKİRDEKÇİ ÖMERAKİ, Şahver. Branded Gated Communities: Marketing and Consumer Perspectives.
Supervisor: Dr. Özlem Sandıkçı. August 2010.
Assistant Professor at Doğuş University.

TÜRE, Meltem. Negotiating the Norms of Consumption: An Exploration of Ordinary Practices of Disposing.
Supervisor: Dr. Güliz Ger. July 2013.
Assistant Professor at Skema Business School.

KURUOĞLU, Alev Pınar. The Emergence and Evolution of a Politicized Market: An Emotional and Normative Economy of Kurdish Music Circulation in Turkey.
Supervisor: Dr. Güliz Ger. January 2015.
Post Doctoral Research at University of Southern Denmark.

M.S. thesis and places of current employment

TOKMAN, Aslı. Negotiating Tradition, Modernity and Identity in Consumer Space: A Study of a Shopping Mall and Revived Coffeehouse.
Supervisor: Dr. Fabian Faurholt Csaba. September 2001.
Area Marketing Manager, Middle East Skincare, GSK Consumer Health Care.

COŞKUNER, Gökçen. “New” Clothing: Meaning and Practices.
Supervisor: Dr. Özlem Sandıkçı. September 2002.
Assistant Professor at Chapman University, USA.

ERTİMUR, Burçak. Gold and Gold Jewelry: Exploration of Consumer Practices.
Supervisor: Dr. Özlem Sandıkçı. September 2003.
Associate Professor at Fairleigh Dickinson University, USA.

İLKUÇAN, Altan. Gentrification, Community and Consumption: Constructing, Conquering and Contesting “The Republic of Cihangir”.
Supervisor: Dr. Özlem Sandıkçı. February 2004.
Executive Academic Liaison for METU Department of Business Administration.

AKKOÇ, Ali Utku. Consumption of Counterfeit Designer Brands: Reasons, Practices and Consequences.
Supervisor: Dr. Ahmet Ekici. September 2005.
Assistant Professor at Mac Ewan University.

KAÇMAZ YILDIRIM, Gülberk. Does Social Exclusion Motivate Consumption to Satisfy the Need to Belong?
Supervisor: Dr. Destan Kandemir. May 2009.
Category Insights Manager, Gum and Candy at Mondelez International.

KARATAŞ, Mustafa. Where Religion, Community and Consumption Meet: a Qualitative Inquiry into the Consumption Practices of a Religious Community.
Supervisor: Dr. Özlem Sandıkçı. July 2011.
Ph.D. Student at INSEAD, France.

YÜCEL, Gül. Poor but not in Despair: An Investigation of LowIncome Consumers Coping with Poverty.
Supervisor: Dr. Ahmet Ekici. September 2012.

AKDEVELİOĞLU, Duygu. Who are the Influentials? The Relationship between Opinion Leadership and New Product Adoption.
Supervisor: Dr. Destan Kandemir. January 2013.
Research and Teaching Assistant at University of California, Irvine, USA.

İŞİSAĞ, Anıl Suphi. Delegitimation of a Cultural Product: The Case of Turkish TV Drama Behzat Ç.
Supervisor: Dr. Güliz Ger. August 2015.
PhD Student at University of Wisconsin-Madison.

BAŞ, Burçak. The Construction of Beauty by Mobile Applications.
Supervisor: Dr. Güliz Ger. September 2016.

MAHMUD, Syed Shahid. The Emergence of the Kitchen as an Object for Conspicuous Consumption.
Supervisor: Dr. Güliz Ger. September 2016.
Business Development Specialist at Reform Industrial Construction.