April 10, Kelly D. Martin
Date: 10 April 2026, Friday Time: 16.30 – 17.30 Place: MA-330 "Consumer Attention to Data Disclosure: Evidence from Mobile Apps" by Kelly D. Martin Colorado State University Abstract The mobile apps that mediate everyday activities make data disclosures a routine part of people’s lives, but in fragmented prior research, the privacy threats associated with data disclosures dominate. To compliment such perspectives, the current research proposes a novel conceptualization that reflects how consumers respond when transparency policies make data disclosure practices salient. A large-scale, natural field experiment involving more than 700,000 app reviews, surrounding the introduction of Apple’s Privacy Nutrition Labels, reveals a negative relative effect of transparency on consumer attention to data disclosures. Yet as these labels diffused, and transparency became a platform standard, consumers seemed to attend specifically to…
