May 15, Oğuz A. Acar
Date: 15 May 2026, Friday Time: 13.30 – 14.30 Place: MA-330 "Aversion, Adoption, and Agents: Rethinking the Consumer–AI Relationship" by Oğuz A. Acar King’s College London Abstract Despite a substantial literature documenting consumer aversion to artificial intelligence, real-world adoption tells a more complicated story. This talk presents new evidence from a digital art marketplace where, contrary to the dominant narrative, early adopters in fact prefer AI-labelled work: across more than 470,000 artworks, AI-labelled pieces sell at substantially higher rates, with the effect changing based on visual properties. Combining field data, propensity score matching, and controlled experiments, we unpack the mechanism and discuss its implications for how we think about AI acceptance. I situate the work within a broader research programme on the consumer–AI relationship, from earlier evidence on aversion in AI…
