March 25, Hafize Çelik
Date: 25 March 2026, Wednesday Time: 10.30 – 11.30 Place: MA-330 "What the future may hold: Market formation of Social AI through sociotechnical imaginaries" by Hafize Çelik University of Bath https://zoom.us/j/8909487052?omn=92074757718 Meeting ID: 890 948 7052 Abstract Artificial Intelligence marketplace offers a diverse set of consumer experiences with social AI services such as personal assistantship (e.g., ChatGPT, Siri), synthetic companionship (e.g., Replika), service workforce (e.g., Pepper), and care giving services (e.g., Paro). However, similar social AI products have been imagined by science fiction movies for the last 100 years. Drawing on Jasanoff and Kim’s (2009) sociotechnical imaginaries lens and Sara Mills’ (1997) discourse analysis, this research analyses fifteen systematically selected science fiction movies depicting social AI to explore how science-fiction movies imagine the future(s) of social AI market(s) and why…
