Bilkent Marketing Day: April 17
Bilkent Marketing Day brought together scholars, graduate students, and early-career researchers working in marketing research, academic publishing, and the future of the field. We were pleased to welcome Eric Arnould, Anu Helkkula, Tatiana Sokolova, and Francesca Sotgiu. Their contributions led to productive and inspiring discussions throughout the day. The event provided a strong academic exchange environment in which researchers from different universities had the opportunity to share their ideas, experiences, and work.Many thanks to all speakers, participants, our faculty member Saurabh Shinde and to the Marketing Department at Bilkent University for organizing and hosting this engaging event. Program:








