Tuğçe Özgen Genç
Dr. Genc joined Bilkent University in September 2026. She holds a Ph.D. in Marketing from Strathclyde University (2026), an MSc in Marketing from Bilkent University (2021), an MBA from TOBB ETU (2012) and a BSc in Food Engineering from METU (2008). Before joining academia, she acquired seven years of hands-on experience in the food sector, focusing on food safety and quality. Her research investigates the opportunities and challenges presented by a more informed and proactive consumer base, with particular focus on Customer/Actor Engagement in Marketing and sustainable consumption practices.
>> SELECTED PUBLICATIONS
Ozgen Genc, T., Wilson, J., Alexander, M., & Conduit, J. (2025). Actor engagement behaviors as forms of institutional work: insights from a food waste setting. Journal of Service Management, 36(5), 661-689. https://doi.org/10.1108/JOSM-03-2023-0105
Ekici, A., Ozgen Genc, T., & Ekici, S. (2025). Evaluating the Effectiveness of Household Food Waste Interventions through Scenario-based Fuzzy Cognitive Map Methodology: A New Tool and Guide to Food Policy-Research. Food Policy, 135, 102927. https://doi.org/10.1016/j.foodpol.2025.102927
Ozgen Genc, T., & Ekici, A. (2022). A new lens to the understanding and reduction of household food waste: A fuzzy cognitive map approach. Sustainable Production and Consumption, 33, 389-411. https://doi.org/10.1016/j.spc.2022.07.010
Ekici, A., Genc, T. O., & H. Celik (2021). The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing. Journal of Macromarketing, 41(1), 25-47. https://doi.org/10.1177/0276146720966654
Genç, T. Ö., & Kasnakoglu, B. T. (2015). Effects of Multipart Media Framing on Consumer Attitudes towards Biotechnology. International Journal of Communication, 9(2015), 592–611.