Saurabh Pandharinath Shinde
Instructor | HomePage


Academic Specialization: Marketing
Research interests:  Brand Narrativity, Practice Theory, Consumer Responsibilization, Consumer Culture Theory (CCT), Netnography

Dr. Shinde has received his Ph.D. in 2023 from Indian Institute of Management Calcutta. He also received his MBA (General Management) degree in 2013 from Sri Sathya Sai Institute of Higher Learning, MS (Software and Telecommunication) in 2010 from BITS Pilani, and BE (Electronics and Telecommunication) in 2007 from Amravati University. He has been working with Bilkent University since 2023. He has been a Commonwealth Split-site Scholar at Durham University (2021-2022). He has received two Association of Consumer Research (ACR) Transformative Consumption Research (TCR) grants (2022) for US$1,000 each. He has more than 8 years of corporate experience in telecommunication (Tech Mahindra), Consulting (KPMG), and Petroleum (HPCL) sectors.

Selected Publications :

Shinde, Saurabh and Rakshit, Krishanu (2021), “Mythologizing The Dark Knight: A Process Enquiry,” ACR North American Advances 2021.

Shinde, Saurabh and Rakshit, Krishanu (2023), “Vernacular Media: Case for Narrative Objects,” 2023 AMA Summer Academic Conference.