08-014-C+_guliz_gerGüliz Ger
Professor, Director of the Center for Research in Transitional Societies
ger@bilkent.edu.tr | HomePage

Academic Specialization: Marketing
Research interests: Sociocultural dimensions of consumption and markets, particularly in transitional societies/groups, and the related issues of globalization, modernity, and social change.

  • Has her PhD (1985) in Marketing from Northwestern University, MBA (1977) from Middle East Technical University, and BS (cum Laude) (1974) in Psychology from University of Illinois.
  • Has been at Bilkent University since 1986, served as Associate Provost during 1998-2011, and as Director of the Center for Research in Transitional Societies since 2000.
  • Has been a visiting professor at numerous universities around the world, including University College London (UK), INSEAD (France), CEIBS (China), Indiana University and Columbia University (USA), University of Sydney (Australia) and University of Southern Denmark (Denmark).
  • Served as Associate Editor for the Journal of Consumer Research and Marketing Area Editor for the Journal of International Business Studies; and is on the editorial boards of various journals. Ger has formerly been president of the International Society of Marketing and Development.
  • Publication in journals such as the Journal of Consumer Research; Marketing Theory; Consumption, Markets and Culture; Journal of Material Culture, Journal of European Ethnology; Journal of Public Policy and Marketing; Journal of Economic Psychology; California Management Review, and in edited books.
  • Committed to developing scholars, she has been active in one-on-one mentoring at COPPEAD, UNISINOS (Brazil), SKEMA (France) and SDU (Denmark) as well as in Turkey. She has also been organizing and running short intensive international doctoral courses and workshops, such as:
    • Developer, Coordinator, and Professor of the International Seminar on Theorizing (formerly “Consumption Theory” (2005-2011) and “Consumption, Markets and Culture” (2011-2015)): week-long seminar for international doctoral students and junior faculty members. Part of the CCT research school: http://consumerculturetheory.org/?page_id=25.
    • At Bilkent University, biennially 2005-2015. http://crts.bilkent.edu.tr/2011.html
    • At Stockholm School of Economics in 2017 and at METU in 2019.
    • Philosopy of Science and Theorizing, COPPEAD, UFRJ, 2017, 2018
    • Paper Development Workshop, Royal Holloway University, 2016
    • Paper Development Workshop, COPPEAD, UFRJ, 2016
    • “Doing Research and Getting Published in International Journals” and “Anthropological Marketing,” UNISINOS, Saõ Leopoldo, Brazil, 2011
    • EDEN Doctoral Seminars on “Consumer Behaviour”, European Institute for Advanced Studies in Management (EIASM), Brussels. Biennially during 1997-2010.
    • EDEN Doctoral Seminar on “Interpretive Research Methods”, EIASM, Brussels. 2010 (coordinator and professor) and 2013.

Selected Publications:

G. Ger, M.C. Suarez, T.C. do Nascimento, 2019 “Context and Theorizing in the Global South: Challenges and Opportunities for an International Dialogue,” Brazilian Administration Review, vol. 16, No.3. http://dx.doi.org/10.1590/1807-7692bar2019180069 

Ger G., 2018 “Research Curation: Intersectional Structuring of Consumption,” Journal of Consumer Research, Spring, 45(2).

Ger, G., E.Karababa, A.Kuruoğlu, M.Türe, T.Üstüner, and B.Yenicioğlu, 2018 “Debunking the myths of global consumer culture literature, in: The Sage Handbook of Consumer Culture, eds. O. Kravets, P. Maclaran, S. Miles, A.Venkatesh, London: Sage, 79-101.

Ger, G., 2017 “Consumption in the web of local and global relations of dominance and belonging,” in: Routledge Handbook on Consumption, eds. Margit Keller, Bente Halkier, Terhi-Anna Wilska and Monica Truninger, London: Routledge, 121-134.

Ger, G., “The Paramountcy of Context: Introduction to Special Issue on Popular Culture and Markets in Turkey,” Markets, Globalization & Development Review, 2017, 2(2), Article 1. Available at: http://digitalcommons.uri.edu/mgdr/vol2/iss2/1.

Türe, M. and G. Ger 2016 “Continuity through Change: Navigating Temporalities through Heirloom Rejuvenation,” Journal of Consumer Research, 43 (1): 1-25. 

Kuruoğlu, P. Alev and G. Ger “An Emotional Economy of Mundane Objects,” Consumption Markets & Culture, 2015, 18:3, 209-238. Best Paper Award, 2015, Consumption Markets and Culture.

Figueiredo,B., Chelekis, J., DeBerry-Spence, B.,Ger,G.,et al. (2015).Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research. Journal of Macromarketing, 35(2), 257-271.

Ger, G. Ed. (2014). Materialism and Consumer Culture: Questioning What Matters in Life, 3rd volume of 10 volumes of Russell Belk, Sage Legends in Consumer Behavior, New Delhi: Sage.

Ger, G. (2014).The Journey from Materialism to Legitimations of Materialism, Consumer Desires, and Consumer Cultures. In Introduction to Volume 3: Russell Belk. Sage Legends in Consumer Behavior, and Interview with Belk. New Delhi: Sage. Xxi-xxiv, 329-331.

Ger, G. (2014).The Art and Science of Ethnography. International Journal of Market Research, 56 (4), 553-556.

Ger, G. (2013). Islamic Marketing at the Nexus of Global Markets-Religions-Politics and Implications for Research. Marketing Theory, 1-7.

Csaba, F.F. and Ger,G.(2013). Patina meets Fashion : On the evaluation and Devaluation of Oriental Carpets in: Brian Moeran and Bo Chritensen (eds) Exploring Creativity: Evaluate Practices in Innovation,Design and the Arts. Cambridge: Cambridge University Press, 260-277.

Ger, G., Kravets, O. and Sandıkcı, Ö. (2012). International Marketing at the Interface of the Alluring Global and the Comforting Local in: Marketing Management: A Cultural Perspective, eds: L. Peñaloza, N. Toulouse, L. M. Visconti, London: Routledge, 30-42.

Ger, G. and Sandıkçı, Ö. (2012). Stigma, Identity and Consumption, in: Ayalla A. Ruvio and Russell W. Belk (eds) The Routledge Companion to Identity and Consumption, London/New York: Routledge, 111-118. 

Karababa, E., and Ger, G. (2011). Early modern Ottoman coffeehouse culture and the formation of the consumer subject. Journal of Consumer Research, 37(5), 737-760.

Sandıkcı Ö. and G. Ger, (2011). Islam, Consumption, and Marketing: Going Beyond Essentialist Approaches in: Handbook of Islamic Marketing, eds: Ö. Sandikci and G. Rice, Cheltenham, UK: Edward Elgar Publishing, 484-501.

Sandikci, Ö., and Ger, G. (2010). Veiling in Style: How Does a Stigmatized Practice Become Fashionable?. Journal of Consumer Research, 37 (1), 15-36.

  1. Ger, (2009). Tüketici Araştırmalarında Nitel Yöntemler Kullanmanın İncelikleri ve Zorlukları. Tüketici ve Tüketim Araştırmaları Dergisi, 1 (1), 1-19.

Ger, G. and Kravets, O. (2009). Special and Ordinary Times: Tea in Motion in: Time, consumption and everyday life, E. Shove, F. Trentmann, and R. Wilk, eds., Oxford: Berg, 189-202.

Sandıkcı, Ö., and Ger, G. (2007). Constructing and Representing the Tesettürlü Consumer: Transformations of the Fashion Market in Turkey . Fashion Theory, 11 (2-3), 189-210.

Sandıkcı, Ö. and G. Ger, (2006). Doing Research on Sensitive Topics: Studying Covered Turkish Women in: R. W. Belk (ed), Handbook of Qualitative Research Methods in Marketing, Cheltenham, UK: Edward Elgar Publishing, 509-520.

Kjeldgaard, D., F. F. Csaba, and G. Ger, (2006). Grasping the Global: Multi-sited Ethnographic Market Studies in: R. W. Belk (ed), Handbook of Qualitative Research Methods in Marketing, Cheltenham, UK: Edward Elgar Publishing, 521-533.

Sandıkcı, Ö. and Ger,G. (2005). Aesthetics, Ethics and the Politics of the Turkish Headscarf in: S. Kuechler and D. Miller (eds.), Clothing as Material Culture, Oxford: Berg, 61-82.

Ger,G. (2005). Warming: Making the New Familiar and Moral.  Ethnologia Europea: Journal of European Ethnology, 35(1-2), 19-22 .

Ger, G., and Yenicioğlu, B. (2004). Clean and Dirty: Playing with Boundaries of Consumer’s Safe Havens. Advances in Consumer Research, 462-467. 

Belk, R., Ger, G., and Askegaard, S. (2003). The Fire of Desire: A Multi-sited Inquiry into Consumer Passion. Journal of Consumer Research, 30, 326-351. 

Ger, G. (2003). Delights and Discontents of Shopping in: Rebecca Garrett, Deborah Root and Dot Tuer (eds.), Public 27: Shop, Toronto: Public Access, 14-27.

Venkatesh,A., Karababa, E., and Ger, G. (2002). The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real. Advances in Consumer Research, 29,  446-452. 

Sandıkcı, Ö., and Ger, G. (2002). In-Between Modernities and Postmodernities: Theorizing Turkish Consumptionscape. Advances in Consumer Research, 29, 465-470. 

Sandıkcı, Ö., and Ger, G. (2001). Fundamental Fashions: The Cultural Politics of the Turban and the Levi’s. Advances in Consumer Research, 28, 146-150. 

Ger, G., and Csaba, F. F. (2000). Flying Carpets: The Production and Consumption of Tradition and Mystique. Advances in Consumer Research, 27, 132-137. 

Üstüner, T., Ger, G., and Holt, D. (2000). Consuming Ritual: Reframing the Turkish Henna-Night Ceremony. Advances in Consumer Research, 27, 209-214.