Visiting Assistant Professor Doctor
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Academic Specialization: Marketing
Research interests: Self-conscious emotions, Social exclusion, Food Consumption, Branding and Social Media Marketing
Melis Ceylan received her PhD degree in Marketing from Koc University in 2018. She specialized in marketing research that studies consumer behavior and consumer psychology. In this context, she studies the factors like brand blunders that affect consumer product choice, and attitudes and trust toward brands. Dr. Ceylan also investigates how and why some emotions, such as embarrassment and pride, affect consumer behavior. Dr. Ceylan previously worked at Frankfurt School of Finance and Management and Sabancı University. She likes to hike, read novels, and try new recipes.