08-59-A+Baris-DepecikBarış Erman Depecik
Assistant Professor
barisd@bilkent.edu.tr | HomePage


Academic Specialization: Business Strategy, Global Strategy, Leadership, Social Entrepreneurship
Research interests: Modern trends in Business, Corporate, and Global strategies; Executive and Organizational Leadership; Multi-party conflict resolution; Impact of Social Media on the enterprise and society; Social Entrepreneurship in Emerging Markets

He has completed his Ph.D. in Marketing at the Rotterdam School of Management, Erasmus University.He also received a B.Sc. degree in Electrical and Electronics Engineering from Bilkent University and a M.A. degree in Economics from Sabanci University. Prior to his PhD studies, he worked at Hewlett Packard and TEB Investment. He studies empirical quantitative marketing with specific interests in marketing communications, advertising, retailing, branding, and brand portfolio management.

Selected Publications :

Depecik, B., Everdingen, Y.M.van and Bruggen, G.H.van (2014). Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-core Businesses.  Global Strategy Journal, 4 (2), 143-160.

Everdingen, Y.M. van, Depecik, B. and Bruggen, G.H. van (2015). Het effect van mersaneringen op de waarde van ondernemingen. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA.